Using Campaigns
Types of Campaigns
Ongoing Campaigns
- Triggered by visitor behavior
- Website live chat only
- Based on URL and time on page
One-off Campaigns
- Scheduled SMS messages
- Target specific audience
- Single execution
Creating Ongoing Campaign
- Go to Campaigns
- Click Create Campaign → Ongoing
- Configure:
- Title: Internal name
- Message: What to send
- Inbox: Website inbox
- Sender: Bot or agent
- URL: Target page
- Time on page: Delay in seconds
- Enable and save
Creating One-off Campaign
- Go to Campaigns
- Click Create Campaign → One-off
- Configure:
- Title: Campaign name
- Message: SMS content
- Inbox: SMS inbox
- Audience: Labels to target
- Scheduled time: When to send
Best Practices
- Be helpful, not intrusive
- Target specific pages
- Set appropriate delays
- A/B test messages